With slow user growth and flat revenues, Twitter seems to be exploring new opportunities to monetize some of its free offerings.
The social media platform is surveying users to find out if they’d be interested in paying for an enhanced version of TweetDeck, which would offer analytics, news alerts, tools to compose and post tweets in one customizable dashboard.
Twitter said in an emailed statement,
We’re conducting this survey to assess the interest in a new, more enhanced version of Tweetdeck.
The news came to light when a user posted a tweet of the screenshots of the advanced features, and mentioned about Twitter considering monthly subscription for TweetDeck:
Acquired by Twitter in 2011, TweetDeck is a popular tool among the power users (marketers, journalists, professionals) that allows you to manage multiple accounts, view multiple timelines, schedule tweets, build tweet collection and more.
Currently, TweetDeck is free and allows you to view notifications, others’ profile and search for tweets based on hashtags and keywords.
The new revenue stream would provide a much need respite for the social media company that’s facing attacks from all the sides as it has had to shut down its fringe businesses such as Vine, and other companies continue to acquire its non-profitable parts.
Would you be interested in paying for these advanced features? Let us know.