As new competitors are springing up in all directions, it is becoming immensely difficult for businesses to keep their customers satisfied. With a customer relationship management (CRM) solution, you can build a relationship with your customers, boost customer satisfaction, gain new customers, retain old customers, and increase profits.
As there is a wide range of CRM solutions available on the market, you might get confused about which one to choose for your business. This insight into Salesforce vs Hubspot CRM will help you decide which out of the two most popular CRM solutions would best fit your business needs.
Salesforce offers a ton of features to its users, which enable you to effectively nurture your leads and make them sales-ready. Its advanced feature set includes account and contact management, opportunity management, lead management, email integration, reports and dashboards, sales forecasting, workflow and approvals, sales collaboration and files sync and share.
Hubspot started off as an inbound marketing software platform, and in early 2015, it made available its free CRM solution. Some see it as a mini version of Salesforce. Its feature set may not be as rich as Salesforce, but they are nonetheless powerful. They let you easily track, organize, and grow your sales pipeline. Some features of Hubspot are deal &; task board, deal and drop communicator, email integration, website integration, social media, and Hubspot marketing synchronization.
When debating Salesforce vs Hubspot CRM, you may see that there is not much to differentiate between the two when it comes to standard CRM features. Salesforce, however, is more flexible and offers a better suite of sales tools compared to Hubspot CRM. The latter, on the other hand, has an easy-to-use interface and offers a better social media tool.
Salesforce is considered the most customizable CRM solution. It allows you to customize at the administration level. You can customize almost all the Salesforce standard programs as per the needs of your business. Moreover, you can also develop, run, and optimize your apps to perform tasks for the customizable CRM solution. However, your development team must have specific skills and in-depth understanding of Salesforce CRM so that they can ably handle customization process.
You will find with Hubspot CRM that there is a limit to how much you can configure or customize it. Unlike Salesforce, you can customize your settings on an individual level. Moreover, it lets you customize deal pipelines and stages, create custom contact, organization, and individual deal records.
Salesforce scores over Hubspot CRM when it comes to providing in-depth reporting. You can easily track lead volume, conversion rates, and all the parts of your pipeline, to get a real-time view of the state of your business. Hubspot CRM reporting tool is not nearly as strong as Salesforce.
For small businesses, the most important factor when weighing Salesforce vs Hubspot CRM is the pricing. And the price factor has made Hubspot CRM popular among small business owners. You can use Hubspot CRM with full features for free.
Salesforce does not have a “free forever” plan like Hubspot. It offers a 30-day free trial, and four pricing tiers: Lightning Essential: $25/user/month; Lightning Professional: $75/user/month; Lightning Enterprise: 150/user/month; and Lightning Unlimited $300/user/month.
If you are a small business, with a small sales team, Hubspot CRM is the right CRM platform for you. It is free, and its interface is simple and easy to use. You must consider Saleforce if your sales team is expanding, renewals and upselling are part of your business, and you want a robust CRM solution that you can customize as per your business needs.