Content management systems, or CMS, can power up your business presence both on the web and mobile devices. With these flexible, easy-to-use platforms, you can keep up with the rapidly changing needs and expectations of your customers, as they allow you to instantly and dynamically update your web pages. You are also able to engage with your consumers in an informative and meaningful way, which boosts emotional connection with them.
There are plenty of CMS options available in the market. However, the three most popular platforms are WordPress, Drupal and Joomla. They rule the CMS landscape because they offer their users simplicity, reliability, functionality, and scalability. However, CMS platforms such as Shopify, Magento, PrestaShop, Blogger, Bitrix, Squarespace and TYPO3 are also increasingly being preferred by businesses.
An overload of choices in the CMS market is likely to make it difficult to determine which one is the right platform for your business. You must weigh all the available information and consider the pros and cons of each platform to select the right one.
Here are some tips that can help you choose the right CMS platform for your business.
Determine Your Business Requirements
The search for a CMS platform must begin only after you have identified a need. When you precisely know what your requirements are, it becomes easier to find a platform that is better suited for your business.
For example, if you want to leverage a CMS platform to build your corporate website, or to blog, you should opt for WordPress.com. However, if you’re going to invest in a CMS platform for your e-commerce business, then you must consider Magento, Shopify or Prestashop.
Do not try to invest in a platform that is beyond your needs but focus on choosing the right CMS platform that supports your requirements.
Identify CMS Platforms That Are Within Your Budget
A CMS platform is an investment for your business, and how much you are willing to spend depends on your budget. Find out the pricing plans listed on the websites of each CMS platforms.
Some sites charge you one-time for purchasing the software license, while on the other websites you may have to pay extra for upgrades, updates, security features, or for adding extensions or plugins.
Some sites are hosted, and available as a SaaS (Software-as-a-service), meaning you have to pay a recurring fee to host your website on their platform.
Some self-hosted CMS are free & open-source. However, you’ll need to shell out a few bucks to hire a web developer who can set it up for you.
So consider your requirements and budget to narrow down a list of the platforms, which will help you choose the right CMS platform.
Find What All Benefits They Offer Beyond the Standard Template
Once you have a list, it is time to check and compare the benefits offered by each CMS platform. Make sure these platforms are compatible with your content and the way you do business.
Moreover, they must be able to satisfy your business objectives. Find out:
- Whether it has a range of templates to support several design features
- Whether it is simple to use, flexible, scalable and reliable
- Whether it is mobile friendly
- Whether it has multilingual support
- Whether you can store, organize, and share digital content across a variety of formats, including video, audio, images, and documents
You can take the help of CMSmatrix to compare the features in over 1300 content management system platform. It will help you choose the right CMS platform for your business.
Ask User Community or Other Organizations
If you still cannot determine which CMS platform is the perfect fit for your business, you can ask the user communities of these paltforms, who share similar challenges and goals, to get an accurate picture.
As they are already using a CMS for their businesses, they can help you choose the right CMS platform.