Calculate decile from recency in MySQL


Sometimes you may want to calculate decile from recency in MySQL based on. E.g, to rank customers based on recency of purchases or orders instead of based on total sales.

Calculate Decile from Recency

This helps create special offers for people who have recently bought something on your website. There are no functions for it yet. Here’s a ready made query to do it.

E.g, You have a table orders which contains all product orders for each user. You want to calculate decile from recency of orders.

order
+-----------+------------+------------------+
|  user_id  |   product  |   purchase_date  |
+-----------+------------+------------------+
|     1     |     Soap   |     2013-11-20   |
|     4     |   Perfume  |     2013-07-02   |
|     1     |   Noodles  |     2013-10-20   |
|     4     |     Soap   |     2013-11-11   |
|     1     |    Glue    |     2013-09-12   |
|     3     |     Deo    |     2013-10-20   |
+-----------+------------+------------------+
deciles
+-----------+----------------+---------+---------------+
|  user_id  |   latest       |  rank   |     decile    |
+-----------+----------------+---------+---------------+
|     1     |  2013-11-20    |    1    |      100      |
|     4     |  2013-11-11    |    2    |     66.67     |
|     3     |  2013-10-20    |    3    |     33.33     |
+-----------+----------------+---------+---------------+

Here’s a query you can use to calculate decile from recency in MySQL. Just replace the columns – user_id, purchase_date and table – order. It gets the latest purchase date each user. Then it ranks them on latest over date of purchase. Finally, it calculates decile using rank.

select user_id,latest,rank,round(10*(cnt-rank+1)/cnt,0) as decile from   
(SELECT  user_id,latest,@curRank := @curRank + 1 AS rank
FROM      (select user_id,max(purchase_date) as latest from `order` group by user_id)
p, (SELECT @curRank := 0) r
ORDER BY  latest desc ) as dt,(select count(distinct user_id) as cnt from
`order`) as ct

If you already have latest purchase date for each user in the table and want to directly use the table to calculate decile from recency of purchase, here’s a query

select user_id,purchase_date,rank,round(10*(cnt-rank+1)/cnt,0) as decile from   
(SELECT  user_id,purchase_date,@curRank := @curRank + 1 AS rank
FROM   `order`
p, (SELECT @curRank := 0) r
ORDER BY  purchase_date desc ) as dt,(select count(distinct user_id) as cnt from
`order`) as ct
order
+-----------+----------------+---------+---------------+
|  user_id  |   purchase_date|  rank   |     decile    |
+-----------+----------------+---------+---------------+
|     1     |  2013-11-20    |    1    |      10       |
|     4     |  2013-11-11    |    2    |       7       |
|     3     |  2013-10-20    |    3    |       3       |
+-----------+----------------+---------+---------------+
deciles
+-----------+----------------+---------+---------------+
|  user_id  |   purchase_date|  rank   |     decile    |
+-----------+----------------+---------+---------------+
|     1     |  2013-11-20    |    1    |      10       |
|     4     |  2013-11-11    |    2    |       7       |
|     3     |  2013-10-20    |    3    |       3       |
+-----------+----------------+---------+---------------+

 

mm

About Sreeram Sreenivasan

Sreeram Sreenivasan is the Founder of Ubiq, a business dashboard & reporting platform for small & medium businesses. Ubiq makes it easy to build business dashboards & reports for your business. Try it for free today!