With so many Ecommerce sites coming up everyday, you cannot afford to stay behind. It is important to stay up-to-date with the latest Ecommerce Trends to come up with new ideas & beat the competition.
Here are 3 Ecommerce Trends that small business owners should be aware of in 2014.
Focus on Mobile
Every minute, more consumers are getting empowered to use their phones and tablets to shop anytime, anywhere. Small businesses need to make sure their sites are optimized so that customers can view them on any type of handheld mobile device. Seamless browsing, saving, and shopping across platforms will be one of the most crucial ecommerce trends for any business that wants to grow in 2014.
As a customer, do you really like waiting for your delivery once you have placed an order? Do you really like paying for the delivery too? Your customers already bring you valuable business. Plus, if they like you, they help spreading the word. That’s free marketing for you. It’s now a must have ecommerce trend to offer free or faster shipping options. Businesses can partner with companies that work with retailers to offer customers free or faster shipping.
Better product discovery
Most of the people online are either busy with Facebook, Snapchat or reading something. As an Ecommerce owner, you need to fight hard to get their attention. Your users need fewer choices but the right choices. Nobody has the time to go through a list of products and spend time comparing them. They want you to make that decision for them. Recommend the products most suitable to their preferences. Imagine if it takes an hour for your users to come across something they want to buy on your site. Imagine if your competitor does that in minutes. It’s evident where your customers will go the next time. It is important to provide targeted and welcome suggestions that help consumers make purchases. You can do this by looking at the user data based on the browsing and purchasing trends and providing relevant, thoughtful recommendations.
The underlying factor in these Ecommerce Trends is to make it easy for your customers to find what they want, and giving it to them as soon as possible.