“How to find potential customers online?” is probably the most asked question while discussing strategies to attract the attention of target audience in a very crowded online space. Here are the ten ways via which you can make your business stand out, beat the fierce competition, and find potential customers.
You can capitalize on the online presence of other businesses (called affiliates) to get customers for your products or services. It can be done by starting an affiliate program on these online platforms Clickbank, Rakuten, Shareasale, or Amazon. They let you post ads on sites that are relevant to your business, enabling you to gain the attention of your target customers.
Make sure to find affiliate partners that are similar to your business reality.
Satisfied customers are the key to the success of your business, and their positive testimonials play a crucial role in making your brand reliable and legit. When loyal customers endorse and recommend you, they open the way for you to get new customers. You can get customers’ testimonials by emailing them a feedback form or by asking them to post a comment after they have made the purchase.
Nowadays, customers, especially millennials, prefer watching videos to reading a text. You can create a demo, how-to, explainer, animated, event, and brand videos, to let your target customers know the best and unique aspects of your products or services. Post the videos on social media platforms or embed them into your blog or website, and you can also host them on YouTube, Vimeo, or Vidyard.
You can’t ignore social media platforms such as Facebook, Twitter, Pinterest, and Instagram if you want your business to flourish online. They are great channels to promote your business online, as well as to engage with your potential customers. Get their attention by crafting a great message. It also helps if you are spontaneous — don’t take time to comment or answer queries –and regular. Don’t just post plain text but create a message by incorporating an interesting image.
Targeted Ads on Facebook and Instagram
Popular social media platforms Facebook and Instagram let you run targeted ad campaigns, enabling you to reach only those who are most likely to be interested in your product or services. They are also great platforms to engage with your target audience. Moreover, Facebook and Instagram let you track the performance of your campaigns. It helps to determine the plus and minuses of your marketing strategy.
One cannot stress enough the importance of blogging as a potent marketing tool. It’s also one of the most cost-effective ways to get customers online. When you blog about topics relevant to your product and services, you not only make potential customers interested in your business but also help the site get high ranking in search engines.
SEO your Website
Search engine optimization (SEO) continues to help drive traffic to your site, as a majority of customers still use Google to find products or services. When you optimize your site for search engines, you ensure that it gets good ranking in search engines. It leads to more customers finding your business online.
Contact Bloggers and Vloggers
Ask influential bloggers and Vloggers to review your products or services. Their followers consider them authentic and trustworthy, and if they give good reviews, you will find new customers arriving on your site. But contact only those bloggers and Vloggers who regularly post content that align with your business identity and objectives.
Find Out What your Competitors are Doing
Most of your competitors are online. And they can teach you a thing or two about how to find potential customers online. Find out what strategies they are using to boost their customer base, as it’s possible that what is working for them will work for you as well.
Google My Business
You can list your site on Google My Business to gain more customers. The free and easy-to-use tool enables you to make your business visible on Google Maps and Local Google Search. However, this tool is not for those businesses that run only online stores.
“How to find potential customers online?” can be a daunting question for most businesses, especially for startups. Don’t be daunted, as there are several ways by which you can grow your customer base. You can try out a combination of strategies and determine what works best for your business.